The Blue Ridge Parkway
Morning | The Drive That Defined a Region
Begin your Asheville story on the Blue Ridge Parkway, often called “America’s Favorite Drive.” Designed in the 1930s as part of a New Deal public works project, the Parkway was built to showcase (not conquer) the landscape. Pull off at overlooks near Craggy Gardens, where elevations top 5,000 feet and spring rhododendron and summer breezes feel worlds away from downtown.
Midday | Picnic with Perspective
Turn those mountain views into lunch plans. For a simple, thoughtfully made picnic to-go, stop by The Rhu before your drive, a downtown café known for elevated sandwiches, seasonal salads, and baked goods that travel well.
If you’re looking to elevate the experience, arrange a custom picnic with Parkway Picnics ahead of time. They specialize in curated, luxury picnic setups—complete with locally sourced food, styled tablescapes, and scenic locations along the Parkway or nearby overlooks. It’s a memorable way to settle into Asheville’s slower rhythm while letting someone else handle the details.
Either way, this midday pause is an Asheville ritual: slow down, look out, breathe deep.
Afternoon | Downtown First Look
Take an unstructured walk through downtown Asheville and let curiosity lead. Independent shops, galleries, and cafés far outnumber national chains here, giving the city its distinctly local feel. Wander where your interests pull you, whether that’s a bookstore, a record shop, or a sidewalk gallery.
If architecture catches your eye, Asheville rewards looking up. The downtown core is one of the country’s best-preserved collections of Art Deco architecture outside Miami, shaped by a 1920s building boom that forever changed the skyline. Visitors interested in the details can follow a self-guided architecture walk to uncover iconic façades, historic buildings, and hidden design moments woven into everyday streets.
Dinner | A True Asheville Original
Settle in at The Market Place, a cornerstone of Asheville’s dining scene since the late 1970s. Long before “locavore” entered the culinary lexicon, this restaurant was building menus around Appalachian farms and regional ingredients—making it a fitting first-night table and a quiet introduction to Asheville’s deep-rooted food culture.