Explore Asheville Media Center

Welcome to Explore Asheville’s Online Newsroom. Looking for assistance with a press visit, the latest news from Asheville or high-resolution images and fresh b-roll from the destination? Feel free to explore the newsroom to find the information you are seeking. For story ideas and what’s trending in our Blue Ridge Mountain City, please check out What’s New in Asheville, News Releases or the Press Kit. Tourism-related data and research can be found in Asheville Tourism Stats.

Having trouble finding what you are looking for or have a special request? Feel free to email the Explore Asheville PR Team at media@exploreasheville.com. We’re happy to help with fact-checks, interview requests, itinerary brainstorming, local connections and Asheville insights.

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Asheville Press Releases

Guests get lost in an imagined utopian world at Krafthouse, an immersive art installation at the Center for Craft in September. (Credit: Center for Craft)

Visitors Go Deeper in 2024: Asheville Abounds With Adventure for Culture-Seekers

  • November 9, 2023

ASHEVILLE, NC (Nov. 8, 2023) – The desire to connect with local cultures and communities is one of the biggest trends driving travel decisions in 2024. Asheville meets the moment with new opportunities to explore the region’s deeply-rooted traditions and heritage – reinvigorated and transformed by modern and diverse perspectives. Local artists call this creative movement...

Filmed at Biltmore in Asheville, N.C., Lucy Hardgrove (played by Bethany Joy Lenz) ponders a time-traveling hourglass in “A Biltmore Christmas,” premiering Nov. 26 on Hallmark Channel. Image Credit: 2023 Hallmark Media/Photographer David Scott Holloway.

Asheville Lights Up with Hallmark Magic This Christmas

  • October 26, 2023

Asheville, N.C. (October 26, 2023) – Movie-worthy settings and one-of-a-kind traditions transport visitors to another world in North Carolina's Blue Ridge Mountains this holiday season. The grandeur of Biltmore making its Hallmark Channel debut and the sweet creations of the 31 st Annual National Gingerbread Competition at The Omni Grove Park Inn ignite the festive spirit for travelers...

Latin X

This Small Southern City Boasts Big Latinx Pride

  • October 9, 2023

Asheville, NC - The Latinx community is the fastest-growing demographic in the Asheville region, including more than 20 Latin American cultures represented. This Hispanic Heritage Month, and all year long, is an opportunity to recognize, honor, and celebrate the many contributions of the Latinx/Hispanic community.   Here are a few recommendations for new and notable ways to celebrate...

Explore Asheville News

Intertribal Artists Descend on Asheville for Indigenous Walls Project Event

Intertribal Artists Descend on Asheville for Indigenous Walls Project Event

The Intertribal Graffiti Jam: A first-of-its-kind event in the United States Jared Wheatley, a Cherokee Nation citizen, artist, and Asheville business owner started the Indigenous Walls Project as a way to get people to focus on the land with the… read more

Reclaiming Black History & Culture

Reclaiming Black History & Culture

From the 1950s through the 1980s, so-called “urban renewal” policies demolished many landmarks of Black culture in Asheville. In 2022, through the ingenuity and creativity of Black entrepreneurs, chefs, makers and artists,… read more

Neighborhood to Watch: “The Block” Spotlights History With Music, Makers, Tastes & Trails

Neighborhood to Watch: “The Block” Spotlights History With Music, Makers, Tastes & Trails

For nearly a century, Eagle and South Market streets in downtown Asheville were home to a vibrant cultural and commercial district for Black residents. Anchored by the YMI Cultural Center, one of the oldest Black cultural centers in the U.S., The… read more

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