Explore Asheville Media Center

Downtown Asheville

Preview of Luminere on the facade of the Biltmore House.

Asheville brightens 2026 with art, immersive experiences

Illuminated landscapes, heritage-inspired dining and restorative journeys invite visitors to experience the Blue Ridge Mountains in a new light

A city on the rise: Asheville welcomes 2026 with transformational new offerings, major events and record group demand

Explore Asheville celebrates a record year in group travel bookings, as the destination continues its ascent as one of the most inspiring cities for meetings and events.

Luminosa, an Italian-inspired restaurant helmed by Executive Chef Graham House (R) and Chef de Cuisine Sean McMullen (L), was one of only three restaurants in the South to earn a MICHELIN Green Star for sustainability.

15 Asheville restaurants recognized by the MICHELIN Guide in first-ever selection for the American South

Luminosa earned a MICHELIN Green Star, while Luminosa, Little Chango and Mother earned a Bib Gourmand distinction; 12 others on recommended list.

Mark Hemphill (Biltmore), Vic Isley (Explore Asheville), and Jordan Uppleger (PGA Tour Events) stand together at the press conference announcing the Biltmore Championship in Asheville.

State of North Carolina awards $3.17 million grant, helps land “Biltmore Championship in Asheville”

Funding supports the PGA TOUR’s first return to Asheville in more than 80 years

Discover Asheville News

Media Center

Welcome to Explore Asheville’s Online Newsroom. Looking for assistance with a press visit, the latest news from Asheville or high-resolution images and fresh b-roll from the destination? Feel free to explore the newsroom to find the information you are seeking. For story ideas and what’s trending in our Blue Ridge Mountain City, please check out our News Releases or the Press Kit. Tourism-related data and research can be found in Asheville Tourism Stats.

Having trouble finding what you are looking for or have a special request? Feel free to email the Explore Asheville PR Team at [email protected]. We’re happy to help with fact-checks, interview requests, itinerary brainstorming, local connections and Asheville insights.

Want to stay connected throughout the year? Sign up to receive the monthly Asheville Traveler e-newsletter and our news releases. And be sure to follow us on Facebook and Instagram.

September 27, 2025 marks one year since Hurricane Helene left its mark on Western North Carolina. The One-Year Milestone page brings together stories and videos showcasing recovery across every sector, along with a roundup of events commemorating this milestone. It is both a reflection on how far we’ve come, an acknowledgement of the work still to be done, and an invitation to join us for peak season — to experience the beauty, culture, and community that make the Asheville area deeply rooted and ever-evolving.

The Explore Asheville PR Team is happy to support media coverage related to the one-year milestone of Hurricane Helene.

Press resources