Play Through the Mountains: A Day in West Asheville
West Asheville has a creative, independent streak, and during Biltmore Championship Asheville Week, it is worth setting aside a day to see where it leads you.
On the far side of the river, West Asheville is a neighborhood best taken at a browse. Wander its shops, its delis, and its Haywood Road mainstays, plenty of which have rolled out deals for the week. Make a day of it.
Morning | Shop the West Side
After waking up at Wrong Way River Lodge & Cabins, offering a 15% discount for bookings the week of the tournament, start with the shops that give the neighborhood its character. Second Gear, the beloved outdoor consignment shop, is welcoming visitors with 10% off your entire purchase, so grab a layer for the mountains or gear for the trail. Right next door, The Village Potters Clay Center, a working studio and gallery where you can watch potters at the wheel and take home something made by hand, is taking $25 off a $250 gallery purchase or $50 off $500. Whether your furry friend made the trip or is holding down the fort at home, Patton Avenue Pet Company is also taking 10% off a little something for them. Want to brighten your hotel room? Asheville Goodsis offering 15% off your total purchase price online with code PGAPlay, or the same discount if mentioned in-store. Flourish Flower Farm, just west in Leicester, opens its farmstand for fresh-cut bouquets and delivers arrangements around town. Squirrell House Vintage & Artist Collective is offering 15% storewide during the week.
Afternoon | Lunch Like a Local, Then Reset
Make your way to Haywood Road, the heart of West Asheville. Finest Deli is running PGA TOUR lunch specials, including a turkey club sandwich paired with an Arnold Palmer and a proper cobb salad. Silverball Subs is offering a 15% discount on all its sandwiches, and over on Patton Ave, Gypsy Queen invites you to treat yourself like a local with 5% off their Mediterranean eats. If your legs are feeling the miles, Ebb & Flow Massage Therapy Center takes deep tissue seriously and can get you back on your feet. Prefer your reset in nature? Asheville Jeep Tours, the first Jeep tour company in the area, meets guests at Wrong Way River Lodge & Cabins in West Asheville and heads out to the waterfalls of Pisgah and the overlooks of the Blue Ridge Parkway in custom safari-style Jeeps, with $20 off a tour during the week. No Taste Like Home Foraging Tours, which includes a cooking demo and tasting of what you forage, is also offering 10% off its tours during the week.
Evening | Dinner and a Nightcap
Settle in at Jargon, a polished Haywood Road favorite where you can pick your mood: the dining room, the bar, or the twinkling covered courtyard. Then keep the night in the neighborhood at Potential New Boyfriend, a hi-fi listening bar built around desserts, wine, and music.
