Blue Ridge Mountain Layers / Photo: James Reynolds

Join Asheville's 2025 Indie Retail Challenge

Check in at 5 or more indie retailers using the Explore Asheville App this July and be entered to win a basket of local treasures!
Download the Explore Asheville App

Shop Local. Check In. Win Big.

Celebrate Independent Retailer Month this July by taking part in the 2025 Asheville Indie Retail Challenge, a fun and easy way to explore Asheville’s incredible indie shopping scene—and win a basket of Asheville-made goodies while you’re at it!

Read the Giveaway Terms & Conditions

Step-by-Step: How to Join the Indie Retail Challenge

  1. Download the (free!) Explore Asheville App
    Find it on the App Store or Google Play.
     
  2. Navigate to the Indie Retail Challenge page
    Click on the icon labeled "Indie Retail Challenge" on the home screen.
     
  3. Visit any shop on the list
    All participating local retailers are included right in the app.
     
  4. Check in at the shop
    When you arrive, tap “Check In Now” on that shop’s app listing.
     
  5. Repeat at five shops to qualify
    Check in at five indie retailers during July to be entered to win.
     
  6. More shops = more chances
    Every additional check-in = an extra entry into the prize drawing.
     
  7. Win a basket of local treasures!
    One winner will be drawn from qualified entries in early August and notified via email. 
    Read the Indie Retail Challenge Terms & Conditions

Explainer Video for How the Challenge Works 👉 Watch the Tutorial

Indie Retail Challenge Tutorial

Indie Retail Challenge Prize

Indie Retail Challenge Gift Basket