Black Asheville Experience


Black Travel

Situated in the French Broad River Valley – home to one of the oldest rivers and one of the oldest mountain ranges in the world – Asheville’s eclectic vibe brings an array of people together. From its renowned restaurant and beer scene to some of the rarest ecosystems found in America, there is no shortage of adventure to be had in Asheville, North Carolina. But hidden in plain sight are the rich contributions of Asheville’s Black community that make this city one of the most sought-after travel destinations in the nation.

Discover The Soul of Asheville

Asheville's Black community is an eclectic one with deep roots that continue to shape the city's spirit. Connect with over 50 Black-owned businesses and entrepreneurs through Black Wall Street AVL and vendor market. Get down at events like the annual Goombay Festival and various Juneteenth celebrations throughout the city. And cap your evening off as your party down at Gospel Night at the Double Crown on the last Thursday of each month. 

Black Asheville's here for you to experience. Just slide through. 


Black Travel

Connect with Asheville's Culture: Past & Present

Visit historically Black neighborhoods, including the Shiloh Community, originally located where Biltmore sits today; Burton Street, home to the Burton Street Community Peace Garden; and The Block, famous for its thriving Black businesses and the YMI Cultural Center. Play a round of golf at the Asheville Municipal Golf Course ("Muni") and learn about the history of Black Golf in Asheville. Or, take a swing with the pros at the annual Skyview Golf Tournament -- one of the largest Black-run golf tournaments in the Southeast. From Black artists in the River Arts District to the Black craftspeople that helped construct Asheville’s world-famous Art Deco architecture that dots the skyline, uncover the history of Black Asheville and how it continues to make an impact to this mountain city today.

Black Cultural Heritage Trail

Immerse yourself in the history and heroism of Black Ashevillians by walking the Asheville Black Cultural Heritage Trail. Learn how Black people from all backgrounds built resilient communities and fostered social change in Asheville. The entire trail takes approximately 2 hours and 30 minutes to walk and read.

Photo: Stephens-Lee High School, “Castle on the Hill”

Celebrating Asheville's Good Vibes & Black Culture with Phil the Culture
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Celebrating Asheville's Good Vibes & Black Culture with Phil the Culture

Phil the Culture in AVL

Follow along with positivity promoter Phil the Culture as he soaks up some of Asheville’s good energy and meets a few local folks bringing Black culture and business to the foreground.

Celebrating Asheville's Black Leaders & History


Matthew Bacoate

When Matthew Bacoate Jr. speaks, the rich bass in his voice commands your attention, and his aura exudes regality. This strong and distinguished presence - along with his life experience - has made Mr. Bacoate a leader in his hometown community of Asheville for more than half a century.

Born in 1930, Mr. Bacoate was immersed in the entrepreneurial spirit from a very young age. His parents owned a business on Eagle Street in Asheville’s downtown area known as The Block - a famous beacon of Black business ownership. Those lessons he learned on The Block and from his parents would inspire his own journey into entrepreneurship, which he graciously shares in this featurette.