CAMPAIGN OVERVIEW
Campaign Name: Open and Ready
Season: Summer 2025
Purpose: Showcase the Asheville area as fully open, vibrant, and full of can’t-miss summer experiences.
Why it matters: Connect your business to a regional effort that encourages visitation, boosts your business, and positions the Asheville area as a must-visit summer destination.
Partner Benefits:
- Increased visibility via @VisitAsheville and campaign amplification
- Simple, ready-to-use marketing content
- Chance to connect with the energy and excitement around summer in the Blue Ridge
SOCIAL MEDIA ASSETS
Social Carousels (Instagram/Facebook)
Carousel A: General Campaign | TEMPLATE LINK
- Slide 1: "Asheville is Open and Ready."
- Slide 2: "Ready for Mountain Breezes & Bright Summer Days” (Customize with your own photo)
- Slide 3: "Ready for Curious Wanderers & Creative Spirits." (Customize with your own photo)
- Slide 4: Open & Ready Logo
Carousel B: Business-Specific | TEMPLATE LINK
- Slide 1: "Open and Ready for Summer"
- Slide 2: Photo of your space or seasonal offering
- Slide 3: Highlight a new product, experience, or story
- Slide 4: Open and Ready logo
Sample Captions:
- The Asheville area is buzzing with life, and we’re right in the heart of it. #OpenAndReady #VisitAsheville
- Long days, fresh flavors, and unforgettable views. We’re open and ready for your summer adventures. #OpenAndReady #VisitAsheville
Example (Character Study):
Carousel C: Neighbor Shoutout Carousel | TEMPLATE LINK
Encourage community connection by highlighting your neighboring Asheville area businesses. This is a great way to show visitors even more to explore while they’re visiting you—whether they’re shopping, dining, strolling, or discovering new favorites nearby.
Carousel Format:
- Slide 1: "We’re Open & Ready — & So Are Our Neighbors! Swipe for 5 local spots we recommend checking out while you’re in the Asheville area >>”
- Slide 2: Tag and celebrate five local businesses
- Slide 3: Open and Ready logo
Example:
EMAIL BLURBS FOR PARTNER NEWSLETTERS
Short: The Asheville area is open and ready this summer—and so are we! Come experience [Business Name] in full summer mode.
Medium: We’re celebrating the season with fresh flavors, local shops and events, and unforgettable mountain views. Visit [Business Name] and be part of the energy that makes the Asheville area shine in the summer.
Long: From mountaintop hikes to downtown festivals, summer in the Asheville area is packed with reasons to visit. At [Business Name], we’re embracing the season with [insert your offering here] and can’t wait to welcome you. Come see why Asheville is open and ready for discovery.
PHOTO & CONTENT IDEAS FOR PARTNERS
- Seasonal menus, drinks, specials or local goods
- Guests enjoying your space (with permission)
- Patio or outdoor scenes
- Behind-the-scenes moments or staff features
- New launches, experiences, or renovations
- Upcoming events or activations
FRONTLINE TALKING POINTS FOR GUESTS
Top Things to Share:
- Many trails and scenic areas are open and beautiful
- Local events and live music happening every weekend
GET FEATURED BY @VISITASHEVILLE
How to Participate:
- Post using the campaign hashtag #OpenAndReady
- Tag @VisitAsheville in your content
- Share your stories, new offerings, or guest moments
We’re resharing and spotlighting posts all season long!
CONTENT SUBMISSION LINK
Have an event, update, or great photo? Send it to: [email protected]
We may include it in seasonal newsletters, PR pitches, or on our channels.
NEED SUPPORT?
We’re here to help with:
- Custom Canva access or resizing help
- Questions about event promotion
- Guidance on messaging or visual storytelling