Contact Us
Executive team
-
Victoria “Vic” Isley
(She/Her)
President & CEO
visley@ExploreAsheville.com
- BCTDA board, municipalities, and legislative relationships
- Strategic direction and performance
- Administration, resource allocation, vision and culture
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Marla Tambellini
(She/Her)
Senior Vice President of Marketing
mtambellini@exploreasheville.com
- Oversee, lead and coach team
- Finance and budget planning
- Contract management including agencies
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Jennifer Kass-Green
(She/Her)
Vice President of Culture & Business Affairs
jgreen@ExploreAsheville.com
- Human resources and culture development
- Budget planning and financial analysis
- Policy management
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Michael Kryzanek, CHME
(He/Him)
Vice President of Business Development
mkryzanek@exploreasheville.com
- Oversee, lead and coach team
- Asheville Business Events Council and reputation-building events
- Finance and budget planning; contract management
-
Penelope Whitman
(She/Her)
Vice President of Partnership and Destination Management
pwhitman@exploreasheville.com
- Oversee, lead and coach team
- Destination management and partnership development
- Community engagement
-
Julia Simpson
(She/Her)
Manager, Executive & Strategy
jsimpson@exploreasheville.com
- Exec management and scheduling
- BCTDA meetings facilitation
- Strategic plan implementation, tracking and reporting
Culture & Business Affairs
-
Jennifer Kass-Green
(She/Her)
Vice President of Culture & Business Affairs
jgreen@ExploreAsheville.com
- Human resources and culture development
- Budget planning and financial analysis
- Policy management
-
Josh Jones
(He/Him)
Systems & Operations Manager
jjones@exploreasheville.com
- IT and CRM
- Building operations, maintenance and meeting space management
- Contract management
-
Glenn Ramey, SHRM-CP
(She/Her)
Human Resources Coordinator
gramey@exploreasheville.com
- Recruitment and onboarding support
- Wellness and staff celebrations
- Volunteer time off administration
-
Anna Harris
(She/Her)
Office Assistant
aharris@exploreasheville.com
- Greeter and front desk coverage
- Office supplies and inventory
- Finance and administration support
Marketing
-
Marla Tambellini
(She/Her)
Senior Vice President of Marketing
mtambellini@exploreasheville.com
- Oversee, lead and coach team
- Finance and budget planning
- Contract management including agencies
-
Luisa Yen
(She/Her)
Director of Public Relations
lyen@exploreasheville.com
- Provide guidance and support for team
- Public relations and media strategist for external audiences
- Lead targeted media outreach
-
Emilie Soffe
(She/Her)
Director of Content
esoffe@exploreasheville.com
- Provide guidance and support for team
- Lead content and social media strategy
- Lead website strategy
-
Carli Adams
(She/Her)
Group Marketing Manager
cadams@exploreasheville.com
- Champion sales-driven paid media and content within marketing department
- Plan and execute events, roadshows, etc
- CRM and Act-on super user
-
Maggie Gregg
(She/Her)
Social Media & Content Manager
mgregg@exploreasheville.com
- Proactively plan social media content calendar
- Manage social media channels
- Create content and acquires user-generated content
-
Cass Herrington
(She/Her)
PR Manager
cherrington@exploreasheville.com
- Proactive media relations and pitching
- Develop story ideas and write releases
- Plan and manage media and influencer site visits, fams and marketplace events
-
Mickey Poandl
(He/They/Them)
PR Manager
mpoandl@ExploreAsheville.com
- Proactive media relations and pitching
- Develop story ideas and write releases
- Plan and manage media and influencer site visits, fams and marketplace events
-
Elizabeth White
(She/Her)
Web Manager
ewhite@exploreasheville.com
- Manage the ExploreAsheville.com website
- Create and maintain advertising landing pages
- Optimize Explore Asheville website for search engines and page speed
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David Thompson
(He/Him)
Digital Communications Manager
dthompson@exploreasheville.com
-
Nick Kepley
(They/He)
Marketing Manager
nkepley@exploreasheville.com
-
Holly (Oakley) Watts
(She/Her)
Marketing Coordinator
hwatts@exploreasheville.com
- Graphic design
- Copy and content support
- Admin support
-
Sha’Linda Pruitt
(She/Her)
PR Coordinator
spruitt@ExploreAsheville.com
- Respond to media and influencer requests and coordinate site visits
- Research and aggregate destination news and updates
- Admin support including monthly earned media reports
-
Mia Brown
(She/Her)
Sales & Marketing Assistant
mbrown@exploreasheville.com
- CRM administration
- Visitor guide fulfillment
- Admin support
Business Development
-
Michael Kryzanek, CHME
(He/Him)
Vice President of Business Development
mkryzanek@exploreasheville.com
- Oversee, lead and coach team
- Asheville Business Events Council and reputation-building events
- Finance and budget planning; contract management
-
Connie Nuckolls Holliday, CMP, HMCC
(She/Her)
Director of Sales
cholliday@exploreasheville.com
- Direct day-to-day group sales efforts
- Manage third-party partnerships
- Foster hotel, venue and service relationships
- Meetings Development Fund
-
Shawn Boone
(He/Him)
Senior Sales Manager
sboone@ExploreAsheville.com
States: AL, AR, FL, GA, IN, KY, LA, MI, MS, MO, OH, SC, TN
Markets: Technology Nationwide, Manufacturing Nationwide, Including Food and Beverage, Diversity, Equity, and Inclusion Nationwide
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Tina Porter, HMCC
(She/Her)
Senior Sales Manager
tporter@exploreasheville.com
States: AZ, CA, CO, IA, IL, ID, KS, MN, MT, NE, NM, ND, NV, OK, OR, SD, TX, UT, WA, WI, WY
Markets: Sports, Health & Wellness, Outdoor Products & Industries
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Kathryn Dewey, HMCC
(She/Her)
Sales Manager
kdewey@exploreasheville.com
States: CT, DC, DE, MA, MD, ME, NC, NH, NJ, NY, PA, RI, VA, VT, WV
Markets: Life Sciences, Medical, Pharmaceutical; Climate & Environmental
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Khal Khoury
(He/Him)
Sales Manager
kkhoury@exploreasheville.com
Markets: Social & Adventure Travel – Weddings; Group Tours; Reunions; Social, Military, Educational, Religious & Fraternal groups
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Emily Crosby
(She/Her)
Group Service Manager
ecrosby@exploreasheville.com
- Manage exclusive service program for conferences and events once booked
- Plan and Coordinate 48-hour Fam trips
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John Dawson
(He/Him)
Group Service Coordinator
jdawson@exploreasheville.com
- In-market service delivery for groups and 48-hour fam coordination
- Meetings development fund administration
- Admin support
-
Ali Wainright
(She/Her)
Group Sales Coordinator
awainright@exploreasheville.com
- Site inspection, tradeshow and travel support
- CRM and economic impact calculator
- Admin support
-
Mia Brown
(She/Her)
Sales & Marketing Assistant
mbrown@exploreasheville.com
- CRM administration
- Visitor guide fulfillment
- Admin support
Partnership and Destination Management
-
Penelope Whitman
(She/Her)
Vice President of Partnership and Destination Management
pwhitman@exploreasheville.com
- Oversee, lead and coach team
- Destination management and partnership development
- Community engagement
-
Tiffany Thacker
(She/Her)
Director of Grants
tthacker@exploreasheville.com
- Tourism Product Development Fund
- Legacy Investment from Tourism Fund
- Festivals & Cultural Events Fund and Sponsorships
-
Ashley Greenstein
(She/Her)
Public Information Manager
agreenstein@exploreashville.com
- Local communications and engagement strategy; local media relations
- Partner communications
- AshevilleCVB.com
-
Kimberly Puryear
(She/Her)
Destination Project Manager
kpuryear@exploreasheville.com
- Wayfinding administration and maintenance
- Black Cultural Heritage Trail planning, facilitation and administration
- Partner working groups and workshops
-
McKenzie Provost
(She/Her)
Events & Engagement Coordinator
mprovost@exploreasheville.com
- Signature events (i.e. annual meeting, tourism summit, summer social, etc)
- Partner recruitment and engagement
- CRM administration
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