Uncover the regional lore and cultural cool behind Asheville’s eclectic character, a city with personality not commonly found in most southern destinations.

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Light rays stream through a tree along the Blue Ridge Parkway near Asheville, NC

Asheville: A Great American Roadtrip

Planning a future roadtrip? The scenic drives in and around Asheville are nationally-recognized for their beauty and ease of access. And with scenic highways and byways, including the Blue Ridge Parkway, winding right through town, it's easy to embed a roadtrip within a roadtrip! A roadtrip is a great way to safely and responsibly travel to, and throughout, the area to enjoy the serenity of

Black Balsam Hike

Asheville 48-Hour Social Distancing Itinerary

As Asheville begins to responsibly reopen with new safety measures in place, many people have asked us: “What is open in Asheville?” and “What are things to do in Asheville right now?” Asheville attractions, restaurants, retail shops and breweries are ready to welcome you back following closures designed to flatten the curve of Coronavirus cases across the nation.

Buncombe County Tourism Jobs Recovery Fund logo

Buncombe County Tourism Jobs Recovery Fund Provides Relief

$5-million emergency grant program to help tourism businesses reopen Buncombe County is the only county in North Carolina to pass a relief package aimed at supporting its hospitality industry during the COVID-19 pandemic. The $5-million emergency grant fund created by the legislation, the Buncombe County Tourism Jobs Recovery Fund, offers support to local tourism-related small businesses and

Douglas Falls in Big Ivy in Barnardsville

6 Off-the-Beaten-Path Hikes near Asheville, NC

Find solitude, discover natural wonders and create unique memories on these hikes Asheville is known for its iconic hiking trails and famous natural attractions. While these hikes don’t have the same kind of household-name recognition, they offer a chance to get off the beaten path on trails less traveled in the Blue Ridge Mountains near Asheville, N.C. Here is our list of

Max Patch

Mountain Balds Near Asheville, NC

Balds offer stunning views along iconic Asheville area hiking trails Hidden in the Blue Ridge Mountains near Asheville, NC, you’ll find a series of mountaintops that offer incredible 360-degree views because they are mysteriously barren of trees. These wide-open spaces are known as mountain balds. The balds are typically dominated by grass, making for a scene right out of the Sound of

Woman holding beer glass at burial

Join Asheville's Breweries in Community Spirit

Local breweries are teaming up to help the community despite how hard their own industry has been hit. Asheville’s renowned brewery scene has long been known for its collaborations and innovative ways of supporting its community. Now more than ever, that spirit is coming to light in various initiatives designed to benefit those in need in during the Coronavirus pandemic. New Belgium Brewing

Virtual Shopping

Shop AVL at Home

Peruse shops and retailers who are making their items available for online ordering while their physical location is closed for your safety.