Asheville is more than a scenic mountain backdrop—it’s a hub of outdoor innovation and expertise. Explore Asheville’s Tina Porter, Senior Sales Manager and outdoor enthusiast, shares how she works with Outdoor Industry Meetings and why Asheville is drawing major gatherings in this sector.
Asheville has become known as a hub for the outdoor industry. Why does that matter for meeting planners?
Asheville’s outdoor industry is one of our greatest assets. We have the largest concentration of outdoor gear manufacturers east of the Rockies, and a $450 million outdoor sector that’s thriving. For meeting planners, that means access to thought leaders, factory tours and experiences that can make agendas more engaging. It’s not just about the scenery—it’s about connecting attendees to an industry ecosystem.
The Adventure Travel Trade Association’s AdventureELEVATE 2024 was a major event hosted in Asheville. What made Asheville the right fit for this conference?
AdventureELEVATE was a perfect match because the event values both professional development and outdoor experiences Participants could attend insightful sessions, enjoy a walkable city, then head out for rafting, hiking or forest bathing. That mix of intellectual capital, industry access and hands-on adventure is exactly what makes Asheville stand out for meetings like this.
Looking ahead, Asheville has several outdoor-focused meetings on the calendar. Can you tell us about them?
Absolutely! 2026 is shaping up to be a landmark year with outdoor industry and sustainability at the forefront. In the spring, the National Forest Foundation Retreat will convene conservation leaders to deepen connections to our public lands, followed by the Tourism Cares North American Meaningful Travel Summit, which will bring 150+ travel leaders together for sustainability-focused education and hands-on community experiences—Asheville was chosen for its strong commitment to environmental responsibility and social impact.
Then in July, the Wilderness Medical Society Summer Conference will gather medical professionals dedicated to advancing high-quality care in the outdoors.
Together, these 2026 events highlight confidence in Asheville’s ability to deliver both professionally and experientially, and showcase the depth of our outdoor and conservation community.
Beyond the outdoor industry, how does Asheville’s setting enhance the overall meeting experience?
The Blue Ridge Mountains create a backdrop that’s hard to beat. Our rivers, trails and national forests give groups activities that go far beyond a traditional ballroom. And Asheville’s vibrant food, music, and arts scene adds another layer, making meetings feel fresh and truly local.
What role does Explore Asheville play in helping planners bring their meetings here?
We’re usually the first call planners should make. Our services are complimentary, and we bring deep local knowledge and connections that save them time. From site inspections to sourcing accommodations to connecting planners with local partners and incentive funds, our support is so valuable, and we really love what we do.
