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Southern Conference Basketball Championships in Asheville, NC

The road to the NCAA Final Four starts in Asheville. Don’t miss this opportunity to see some of the nation’s best conference tournament action as the Southern Conference Men’s and Women’s Basketball Championships presented by General Shale will take place March 2-6, 2017 at the US Cellular Center.

SoCon Tournament week has become an annual rite of spring in the Asheville community. Enjoy spending time in a city you’ve heard so much about. With excellent restaurants, breweries, shopping and activities, Asheville is a city with something for everyone.

2016-17 Southern Conference Basketball Championships in Asheville, N.C.

2016-17 Southern Conference Basketball Championships in Asheville, N.C.

Asheville Attraction Deals for SoCon Fans

Join us in Asheville and enjoy these special offers from area attractions just for SoCon fans! Click on each offer for more details.

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Plan Your Stay in Asheville

  • Hiking at Black Balsam
    by Del Holston

    If you’re looking for things to do in Asheville, then consider this list your primer to the many activities available in the Blue Ridge Mountains. … read more

  • Rhododendron in bloom at Craggy Gardens near Asheville
    by Cat Kessler

    For first-time visitors, or for seasoned travelers looking to dive a bit deeper, city tours can be a great way to get to know Asheville. … read more

  • Downtown Buskers (2015 Ad Shoot)

    Stroll through a vibrant entertainment hub in the heart of Asheville, brimming with independent shops, farm-fresh eateries, and a remarkably distinctive mountain vibe. … read more

  • Biltmore Village

    Filled with natural wonders and architectural treasures, you’ll come to understand the allure of Asheville. Discover for yourself all there is to do … read more

  • Chef At The Market Place Restaurant

    Where to eat in Asheville: Our restaurants run the gamut from Mediterranean to vegetarian, four-star cuisine to down-home cooking. The city's vibrant restaurant scene goes well beyond its Southern cooking and roots. Expect the extraordinary in … read more

  • Family Fun

    Asheville’s 8 million acres of backyard offers the perfect blend of urban adventure and outdoor exploration for an unforgettable family vacation … read more

  • Wedge Brewing Couple

    Boasting more breweries per capita than any U.S. city, roughly 100 local beers can be enjoyed in Asheville, served on draft and in bottles. Each of our breweries has its own unique atmosphere and personality and the same could be said for the beer. … read more

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