Biltmore Championship Asheville Week Partner Toolkit
The PGA TOUR is coming to Asheville this September, and we want every corner of our community to be part of it.
Biltmore Championship Asheville will take place September 17–20 at The Cliffs at Walnut Cove, marking the return of PGA TOUR professional golf to Western North Carolina for the first time since 1942. It's a four-year commitment, which means this isn't a one-time event to watch from the gallery.
And the Biltmore Championship Asheville doesn't stand alone. The J.T. Poston Invitational kicks off the weekend before, and the Skyview Golf Tournament, America's oldest Black golf tournament and a beloved Asheville institution, follows the weekend after, making the Asheville area a three-week destination for golf fans traveling from across the Southeast and beyond.
This toolkit is your guide to plugging in.
Toolkit Highlights
- Tournament info and brand guidelines
- Ticketing and guest information
- Info for lodging partners and group experiences
- Marketing Opportunities: How to participate in "Play Through the Mountains"
Deadline: Materials submitted by July 17 are eligible for itinerary highlights. - Customizable promotional creative and sample captions
About the Tournament
Here's what you need to know to talk about Biltmore Championship Asheville accurately and confidently, while staying within the PGA TOUR's brand guidelines.
Tickets
Encourage your guests to get their tickets early! Here's what's available now.
Lodging
Here's what lodging partners need to know.
Group Dining
Tournament week will bring corporate clients, hospitality groups, and golf fans looking for elevated dining experiences. If your restaurant offers private dining or full buyouts, this is your moment to be on their radar.
Play Through the Mountains
Get featured on our new online hub!
Biltmore Championship Asheville is a PGA TOUR event, and the opportunity it creates extends well beyond the course. Visitors will be exploring our neighborhoods and towns, filling our restaurants, shopping our stores, and looking for experiences that feel distinctly of this place. Play Through the Mountains is how we make sure they find you—through maps, itineraries, social media, event storytelling, and national and regional PR efforts.
Marketing Assets
Biltmore Championship Asheville Week means new visitors, new energy, and a whole lot of people looking for things to do beyond the course. Use these assets to make sure your business is part of the conversation.