Asheville At Night

Meeting Case Study: MO Summit

Values-Driven Leaders Come Together in Asheville, NC
Article last updated 03/13/2026
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Downtown Asheville

What makes Asheville the right home for a purpose-driven conference? In this video testimonial, Michael Welchel, the organizer of the Momentum (MO) Summit — a gathering for CEOs leading positive-impact companies — explains why his team keeps returning to this mountain city. Asheville first hosted the summit in 2018 and 2019, and its mix of culture, community and natural beauty drew the group back again in 2026 and 2027.

With a walkable downtown filled with excellent restaurants, memorable experiences such as French Broad Chocolate Factory tours and Blue Ridge views, attendees feel connected to both the place and one another. See how the city attracts high-quality leaders, fosters authentic engagement and supports the values-driven culture at the heart of the MO Summit program.

Plan with Explore Asheville

With a rising demand for authentic, experience-driven meetings, Asheville’s evolving event landscape offers planners the perfect balance of business, leisure and impact. Explore Asheville provides tailored support, including streamlined RFPs, customized venue recommendations and promotional tools to enhance engagement. Planners may also qualify for the Have More Fun on Us incentive program, which provides financial support for qualifying events.