Asheville 48 Hour Experience logo

The word is out about Asheville. We've been named among the world's best cities in the U.S. and Canada, among the most beautiful places in America, and a top destination for arts and food.  Asheville is one of Travel + Leisure's "50 Best Places to Travel in 2020" and offers meeting planners over 8,000 hotel rooms, the Asheville Regional Airport with non-stops and easy connections and a range of conference hotel options. 

If all the talk about Asheville has piqued your interest and you want to experience the destination as your attendees would, Explore Asheville invites you to join us for the Asheville 48-Hour Experience. Two full days will be dedicated to exploring Asheville as a meeting destination - at no cost to you! The itinerary provides opportunities to experience the dining, group activities and hospitality that help make a meeting memorable, and tour the properties that interest you most.

The next in-person opportunity is in March 2021, and we can't wait to welcome planners to Asheville for this experience. While there is a pause on travel, we invite you to get a virtual overview with this 11-minute video.


Qualified planners are invited to join us in March

  • Tuesday, March 23, 2021 (Opening Reception) - Friday, March 26, 2021 – For Independent and Third Party Planners

The 48-Hour Experience features...

  • Two full days to experience the best of Asheville
  • Time to tour the hotel properties that interest you most
  • Off-site venues and popular area attractions
  • Valuable networking opportunities with fellow planners and local industry contacts



Who Should Attend

Meeting, incentive, and convention/conference planners with business to book in the Southeast region and with verifiable meetings history are encouraged to apply.

*To keep it an intimate experience, Explore Asheville is limiting attendance. Due to size limitations, only one attendee per organization can be considered. Upon review and verification of your information, a team member will reach out to you and let you know the status of the application six months out from the start of the 48-Hour Experience dates. 

Each qualified planner receives complimentary...

  • Transportation reimbursement up to $700
  • Hotel accommodations
  • Customized signature experiences
  • All ground transportation during the event
  • All meals

How to Apply

Meeting planners: please click here to fill in an application. Applications for any dates are accepted at any time. Our staff will contact you about your application six months prior to the Experience dates.

Preference will be given to:

  • Planners who have not hosted a meeting in Asheville in the past three years
  • Planners who do not have a future meeting already booked in Asheville