- Rhubarb, at the heart of Asheville on Pack Square, is a comfortable place for friends, families and strangers to simply lean in and enjoy the company-a place where food and drink is at its uncomplicated best. Chef John Fleer, a three time James Beard nominee for Best Chef Southeast has created a menu inspired by seasonal, local ingredients and pays homage to the bounty of regional and American cooking. A wood-fired oven and grill complement the rustic creations. Wine selections are entirely ecological and sustainable. The bar features local beers and contemporary craft cocktails.