My realm is account service, strategy, brand management, art direction, graphic design and production. I collaborate with various people on an as needed basis – keeping costs low and talent high. I’ve been a part of the advertising community here in Asheville since 1990. Working at The Alpha Group for 18 years as Associate Creative Director with such accounts as Biltmore Farms, Ingles Markets, Grovewood Gallery, Chimney Rock Park and The Grove Park Inn. After the closing of Alpha, I went into business with partners and opened Integritive 2. After a 3-year stint there, it was time to recalibrate my values with my heart in the local and sustainable side of marketing and strike out on my own.