- Asheville Event Co. is a full service event planning and design firm specializing in destination events in Asheville and Western North Carolina. Asheville Event Co. has earned a stellar reputation and risen to the top as one of the most sought after planning companies in the region. Led by Becca Knuth and Melissa Porter, Asheville Event Co. offers planning, consulting, and creative design for corporate events, fundraisers, festivals and destination weddings.