When is a Pride Parade Not a Parade? … When it’s a Pride Procession! This year, we will kick off the Tenth Annual Blue Ridge Pride Festival with a special Pride Procession through the city of Asheville. Our purpose is to celebrate the multitude of organizations and businesses who envision Western North Carolina as a rich and welcoming community. The theme of the Procession is Welcoming WNC: Diversity + Inclusion = Success. We want to give voice to the many organizations that strive to create spaces that welcome all to work, shop, and congregate as their authentic selves, regardless of their sexual orientation, gender identity, race, ethnicity, sex, disability, class, or religion.