Instead of standing in shopping lines for Black Friday, enjoy a great adventure outside. Up to 50% of proceeds from the entire day will go to environmental or sustainable programs and projects in the Asheville and Western NC region. Previous recipients include Asheville Greenworks, ASAP, and RiverLink. This year’s recipients will be announced in September. The Adventure Center of Asheville donates approximately $50,000 annually to environmental, educational, health, and community service efforts in Asheville and the surrounding area. Total contributions are in excess of $400,000 since 2011. Reservations are suggested.