World leaders, powerful CEOs, and assorted other fat cats could learn myriad lessons from Chromeo, but the number one tip that Dave 1 and P-Thugg have is this: Know thyself, know thy vibe, and stay thy course. The rest of the population will catch up. What this means is that Chromeo is really good at being Chromeo. The mission, the package, the vision—it’s been a straight shot of pure intentionality from the jump. These Chromeo dudes? They have the whole being-these-Chromeo-dudes thing totally wired.
And with the benefit of blessed hindsight, we can all see now that Chromeo stuck to it with the natural doggedness of the soulful heirs that they are. Funk a game plan—these guys had a ten-year battle strategy. When they released their first album in 2004, Rick James was still the Antichrist to all but the enlightened. Fast forward to today, and ‘80s funk—which makes up a major part of Chromeo’s DNA—is all over the charts.
So it’s the perfect time for a fresh dose of the real stuff and—lo and behold—Pee (still looking a smooth criminal in a Coogi) and Dave (ever the Semitic/Gallic heartthrob in tight pants) are back. We are officially on the cusp of the Canadian funk lords’ fourth album’s release. It’s called White Women and it’s a doozy. As a work of cultural theory, it posits that we are living in a post-nostalgia age. All previous genres and styles of music now coexist within a singularity of moves and gestures. (Ouch, sorry, got possessed by a cultural studies prof. for a second there… but the foregoing is true of Chromeo, just FYI.) More importantly, as pure entertainment, White Women perpetuates and elevates Chromeo’s existing blueprint: sexy funk, a&s-targeting beats, melodic honey, and smart lyrics about the foibles of contemporary love.