Destination Dashboard & Performance Index
Performance Index
Destination Dashboard
At each monthly board meeting, Explore Asheville generates a statistical output report. This snapshot of the local tourism economy includes information from the previous month.
Glossary
– ADR (Average Daily Rate): Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
– Demand (rooms sold): The number of rooms sold or rented (excludes complimentary rooms).
– Group Rooms: Group rooms are sold simultaneously in blocks of a minimum of 10 rooms or more (e.g., group tours, domestic and international groups, association, convention and corporate groups).
– Occupancy: Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied.
– Percent Change: Amount of growth – up, flat, or down – this period versus same period last year (month or year-to-date). Calculated as ((TY – LY) / LY) * 100.
– Revenue (Room Revenue): Total room revenue generated from the sale or rental of rooms.
– RevPAR (Revenue Per Available Room): Room revenue divided by rooms available.
– Supply (Rooms Available): The number of rooms times the number of days in the period.