At UpCountry Brewing our mission is to create AWESOME EXPERIENCES while sharing our PASSION for craft beer, local music, and for getting outside. We accomplish this by focusing on the Carolina mountain region where we practice the daily celebration of winding trails and sweet tunes.
As a Carolina community-oriented brewery, our West Asheville and Brevard locations are the perfect spot to plan your next adventure while catching up with family and friends. With large backyards, intimate outdoor seating, and generous spaces for live local music, both UpCountry Brewing taprooms serve a wide variety of craft beer styles for locals and visitors alike.
Whether you take this beer to the mountains or it takes you, we'll see you there.
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.
This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.
Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.