Susie Pearson

Co-owner, Sunshine Sammies

Maker: Chef

Susie moved to Asheville in 2005 and immediately fell in love with the vibrant music and food scene- not to mention those incredible mountain views! After graduating from UNCA, she found herself wondering what was next? With an entrepreneurial spirit (and lots of help and luck), she decided to take her passion for baking and newly found love of making ice cream to the streets of Asheville! With a hand made solar-powered cart built by her partner, Luke, the pair began selling their unique ice cream sandwiches to the people of Asheville! In 2017, Luke and Susie opened their first storefront in downtown Asheville. Focusing on all natural and creative twists on childhood favorites, the bake shop and creamery offers house made takes on pop tarts, donut holes, zebra cakes, oatmeal cream pies, and of course, ice cream sammies! With more space for production, they also began to sell their ice cream sandwiches to grocery stores and local markets throughout the Southeast. Susie has a passion for re-creating sweet childhood memories through her nostalgic treats and loves being a part of Asheville's exciting maker's culture.

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2019 Schedule

Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.


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This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.

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Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.

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