Phoebe Esmon

Credit: Drew Lazor

Owner, Spirit Animal Beverage Solutions

Maker: Beverage Professional

Former Cocktail Program Director for Chef Katie Button's James Beard nominated Cúrate and The Nightbell in Asheville, NC. Prior to moving to Asheville in 2016, she designed and ran cocktail programs in Philly for 10 years. She focuses on BOH prep for streamlining programs utilizing heirloom and contemporary technologies, as a means of both eliminating waste and increasing bartender efficiency, so that bartenders in turn can focus on providing their guests with the best experience possible. She is currently working on a number of new & imminent projects.

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2019 Schedule

Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.


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This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.

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Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.

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