Matthew Hickman

Credit: Rick Woodward

Roaster, Independent Bean Roasters

Maker: Beverage Professional

After many years as professional pastry chefs, Matthew Hickman and his partner Lisa Hoffman founded Underground Baking Co. over 9 years ago in downtown Hendersonville, NC. That mission of bringing honestly artisan breads and pastries to the community has now expanded into craft coffee roasting with Independent Bean Roasters. The focus is highlighting distinctive single origin coffees through careful roasting and meaningful connection with the consumer.

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2019 Schedule

Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.


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This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.

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Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.

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