Lauren Turpin

Co-Owner and Executive Manager, plēb urban winery

Maker: Beverage Professional

Born in Winston-Salem, NC, Lauren has always felt a deep connection with the state. Though she moved away for some years, it was her love of NC that brought her back soon after college. Taking a break from her first career in project management and information science, she met her husband Lee while both were working in a brewery. As a graduate of Babson College and UNC-Chapel Hill, she felt she had the tools and experience to launch a company and when the opportunity presented itself she jumped at the chance to start an urban winery. To further her wine education she earned WSET Level 2 certification and loves doing blind tastings. She encourages all wine lovers to give NC grapes and wine a chance to impress you!

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2019 Schedule

Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.


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This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.

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