Originally from Washington DC, David Rosenthal has spent his career in the food and beverage industries. In 2014, David was given an opportunity to be a part of a retreat center in the Carolina Mountains, and his journey in Asheville NC began. It was through this opportunity, living in a tiny home, communing in nature, that David began focusing on recipes that honor the food as medicine philosophy. Researching the healing properties of food ingredients became the inspiration that led to creating PURE FIRE FOODS and our Nourishing Fiery Food Tonics. David’s love of nature, his passion for food as medicine, and his understanding that the energy of love, positive intentions, and higher vibrational frequencies, all contribute to a balanced healthy lifestyle. From that foundation he has partnered to build a community of wellness minded people who understand the importance of a daily immune supporting tonic. These handcrafted healing ingredients come together to make the amazing varieties of our PURE FIRE™ Fire Tonics ~ a true nutrient-dense shot of wellness.
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.
This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.
Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.