Counter Culture Coffee

Maker: Beverage Professional

We have been continuously innovating in the coffee industry for more than two decades—setting the standard for quality and sustainability. We don't just find good coffee, we put in the work and commitment it takes to develop great coffees.

Latest & Greatest

2019 Schedule

Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.


Plan Your Trip

This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.

Start Planning


Access to affordable and healthy food and reducing food waste are important initiatives of the signature event’s charitable giving goals. 

Learn More