Cheerwine is a one-of-a-kind soft drink with a unique cherry taste that has been delighting southerners for more than a century. Cheerwine was first created in 1917 in Salisbury, NC by a general store owner named L.D. Peeler. Today, Cheerwine remains a family-owned business still operated by descendants of the company’s founder.
Cheerwine’s refreshing cherry flavor is the perfect complement to all types of food. Cheerwine can also be used as an ingredient in a variety of ways including ice cream floats, BBQ sauces, mixers and more!
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.
This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.
Learn more about the vision and values that guide Chow Chow's work to celebrate and enrich the foodways of Southern Appalachia.