At UpCountry Brewing our mission is to create AWESOME EXPERIENCES while sharing our PASSION for craft beer, local music, and for getting outside. We accomplish this by focusing on the Carolina mountain region where we practice the daily celebration of winding trails and sweet tunes.
As a Carolina community-oriented brewery, our West Asheville and Brevard locations are the perfect spot to plan your next adventure while catching up with family and friends. With large backyards, intimate outdoor seating, and generous spaces for live local music, both UpCountry Brewing taprooms serve a wide variety of craft beer styles for locals and visitors alike.
Whether you take this beer to the mountains or it takes you, we'll see you there.
Looking for ways to be a part of Chow Chow? Volunteer, sponsor, or be a featured maker and more. The opportunities are limitless.
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.