After many years as professional pastry chefs, Matthew Hickman and his partner Lisa Hoffman founded Underground Baking Co. over 9 years ago in downtown Hendersonville, NC. That mission of bringing honestly artisan breads and pastries to the community has now expanded into craft coffee roasting with Independent Bean Roasters. The focus is highlighting distinctive single origin coffees through careful roasting and meaningful connection with the consumer.
Looking for ways to be a part of Chow Chow? Volunteer, sponsor, or be a featured maker and more. The opportunities are limitless.
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.