Joining the eclectic Hendrick’s Gin Ambassador team from Sweden, Erik Andersson oversees the Eastern seaboard of the U.S. Erik is now on his eighth year as Ambassador to Hendrick’s Gin.
Prior to his move across the pond, Erik was the Hendrick’s Gin Ambassador in Asia looking after markets including China, Japan, Korea, Singapore, Thailand and Hong Kong. His love affair with spirits began when he was a young bartender in his hometown Uppsala in 1998. Andersson holds over 15 years of experience in the industry, and has a deep and passionate love for travel, which led him to bar programs and ownership roles in London, China and Stockholm.
In addition to his wealth of knowledge in mixology, service, and product, Erik is fluent in Mandarin, which he now brings with him on his travels to exotic locales.
Most recently Erik passed the International Brewers and Distillers Certificate in distillation and was also inducted in the Gin Guild in the UK.
Erik spends his days exploring the most eccentric bars and speakeasies across the region, finding new ways to celebrate the unique rose and cucumber-infused gin in subtle and complex concoctions. Outside of mixology, Erik can be found enjoying the great outdoors hunting and fishing and playing classical music.
Over 20 immersive signature events are featured throughout the weekend! Tours, dinners, parties, foraging and more await.
This inspired, friendly and free-spirited food scene tucked in the mountains of Appalachia has been called “Foodtopia,” but the locals just call it home. Plan your trip now.
Access to affordable and healthy food and reducing food waste are important initiatives of the signature event’s charitable giving goals.