AshevilleNOC: A brand new approach to adventure vacations

AshevilleNOC: A brand new approach to adventure vacations
Nantahala Outdoor Center and The Grove Park Inn Resort & Spa unveiled plans today for a groundbreaking experiential retail and outdoor activity concept shop called AshevilleNOC, solidifying a strategic relationship between two classic Southern travel destinations. It will be the first LEED- certified retail project in downtown Asheville and one of the first nationally within a historic hotel.

Recognized as “One of the Best Outfitters on Earth” by National Geographic Adventure and Good Morning America’s “#1 Vacation with a Splash,” NOC will not only provide an on-site activity concierge for hotel guests, but will also serve as Asheville’s definitive local resource for outdoor trip planning and provide expert advice for exploring the mountains. The shop’s retail offerings will include men’s, women’s and children’s apparel, footwear and accessories from leading outdoor brands such as Patagonia, The North Face and Keen.

“A legendary mountain escape meets authentic outdoor adventure, creating a unique vacation experience,” says J. Craig Madison, President & CEO of The Grove Park Inn Resort & Spa. “Our guests will enjoy the ultimate in accommodations and service coupled with a family-friendly outdoor experience, resulting in a premier mountain vacation.”

Grove Park Inn guests will be able to book guided outdoor adventures prior to arrival and on site via AshevilleNOC, located immediately off The Grove Park Inn’s Great Hall. Other elements of the alliance also include convenient buttons on all in-room telephones, multi-day adventure packages and numerous on-premise experiences such as workshops, clinics and outdoor activities. 
Off-site activities will include:

• Guided rafting trips on seven Southeastern rivers 
• Guided fly-fishing and kayak fishing 
Ziplines and canopy tours
• Information on local hiking, biking and paddling 
• Kayaking lessons and tours 
• Mountain bike rentals 
• “Do-it-yourself” fun

Sutton Bacon, NOC’s President & CEO, comments, “Asheville’s visitors seek relaxation and recreation in the mountains. Our new relationship unites the area’s experts in both, providing a balanced, surefire vacation option.” Bacon adds, “Sometimes planning a vacation in advance only adds stress to the daily tasks visitors are trying to escape. Now The Grove Park Inn’s guests can let our on-premise experts work out the logistics.”

In keeping with The Grove Park Inn’s sustainability efforts and NOC’s green culture, AshevilleNOC has applied for LEED certification from the U.S. Green Building Council, the leading and most comprehensive third- party designation for green building. Upon completion it will become downtown Asheville’s first LEED retail project and one of the nation’s first LEED renovations within a historic hotel.

AshevilleNOC is expected to celebrate its grand opening in early summer 2011. For more information, visit and

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