• Highland Brewing Company was founded in 1994 by retired engineer and entrepreneur Oscar Wong. As the first craft brewery to open in Asheville, NC since Prohibition, Highland became known as the pioneer of the city’s now-booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Virginia, Tennessee, and Georgia. Highland's commitment to quality and sustainability boasts the sixth largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest independent, family-owned and operated brewery native to the Southeast. Located in a rehabilitated manufacturing facility in East Asheville, the brewery affords space for thousands of visitors to enjoy limited-release beers, tours, and live music. In 2021, Highland will make its return to downtown Asheville to open doors on a second taproom within the city's first food hall – The S&W Market. 

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Discount Tour & Tasting at Asheville's First Brewery
Discount Tour & Tasting at Asheville's First Brewery
Visiting Asheville for the PGA Tour? Your visit is not complete without a tour of Beer City's first brewery, Highland Brewing Company. Get an inside look at Asheville’s first brewery on this 90-minute guided experience that takes you through Highland’s brewhouse, Taproom, and outdoor spaces. Led by a Highland Brewing Ambassador, this tour offers a behind-the-scenes look at our brewing process, history, and what makes Highland what it is today. Along the way, you’ll enjoy a tasting of six Highland beers from our year-round and seasonal line-up. Please note: - Participants must be +21. A valid ID will be required at check-in. - CLOSED-TOED SHOES ARE REQUIRED. - Weather permitting, this tour includes indoor and outdoor elements. - Animals, including service animals, are not allowed on tours. - Tips are always appreciated! Tours will meet in the retail space in Highland Brewing's Taproom Questions? Please contact [email protected]
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