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Explore Asheville Partner Lunch and Learn: Upcoming Sporting Events

Hosted by: Explore Asheville
Mar 02, 2026
11:30 AM - 1:30 PM
  • During SoCon Week in Asheville, Explore Asheville invites industry partners to a Lunch & Learn focused on upcoming sporting events, including the BIG South Baseball Tournament, the NAIA National Men’s & Women’s Outdoor Track Championship, the PGA TOUR’s Biltmore Championship Asheville, and more that are set to bring national attention and meaningful opportunities to our community.

    Join us for lunch and panel discussions to hear directly from the event leadership teams about what’s ahead, key timelines, and how local partners can engage as opportunities come online.

    Partners will gain insight into:

    • Tournament timelines and what to expect in the months ahead
    • Sponsorship and volunteer opportunities for businesses and community members

    This session is designed to help partners understand how to plug in early, collaborate effectively, and make the most of the momentum building around these marquee events.

    Confirmed panelists:

    BIG South Baseball Tournament

    • Sherika Montgomery, Commissioner, BIG South Conference
    • Colin Smith, Associate Athletic Director, UNC Asheville
    • Brian DeWine, President, Asheville Tourists

    NAIA National Men’s & Women’s Outdoor Track Championship

    • Janet Cone, Athletic Director, UNC Asheville
    • Garrett Jones, Athletic Director, Montreat College
    • Alan Verlander, Founder, Airstream Ventures

    Biltmore Championship Asheville

    • Kathleen Mosher, Vice President of Communications, Biltmore
    • Max Novena, Vice President & Executive Director, PGA TOUR Events, PGA TOUR
    • Nate Goldsnider, Event Director, PGA TOUR

    Seating is limited, and advance registration is required. Suggested, only two attendees per organization.

    We look forward to connecting and exploring how these events will create value across our hospitality and business community.