ASHEVILLE (July 13, 2011) - The Asheville Convention & Visitors Bureau (ACVB) announced today that it has been awarded official accreditation from the Destination Marketing Accreditation Program (DMAP). The ACVB joins the ranks of 130 distinguished destination marketing organizations in the U.S., Canada and Europe in achieving the destination marketing industry's most prestigious organizational recognition.

DMAP is an international accreditation program developed by Washington, DC based Destination Marketing Association International. Accredited destinations have proven a significant measure of excellence in accordance with international standards and benchmarks in the field.

"We are honored to be recognized by the destination marketing community for providing outstanding service," said ACVB Executive Director Kelly Miller. "The ACVB strives to execute the program of work set forth by the Buncombe County Tourism Development Authority with professionalism, innovation and a spirit of community collaboration. We're proud to have earned this seal of approval on behalf of the destination."

"By applying for and receiving DMAP accreditation, the ACVB has demonstrated a commitment to quality programs and services," said James T. Wood, FCDME, DMAP Board Chair. "Accreditation tells the community of Buncombe County and potential visitors that your destination marketing organization has attained a measure of excellence assuring that their trust is well placed and their business in good hands."

The Asheville Convention & Visitors Bureau is a department of the Asheville Area Chamber of Commerce and serves as the official tourism promotion organization under the auspices of the Buncombe County Tourism Development Authority. More than 2.9 million overnight leisure visitors travel to the Asheville area each year generating more than $1.8 billion in economic impact to the region.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information about DMAP, visit


MEDIA CONTACT: Dodie Stephens, Public Relations Manager
Asheville Convention & Visitors Bureau | 828.257.4959