Press Releases

43 Articles

Asheville Black Cultural Heritage Trail Brings Focus to Black History in the Blue Ridge Mountains

  • February 8, 2024

ASHEVILLE, NC (Feb. 5, 2024) – For the first time, Asheville’s Black heritage and culture is on permanent display around the city through a new walking trail. Unveiled in December 2023, the Asheville Black Cultural Heritage Trail is the first of its kind in Western North Carolina and one of a few Black heritage trails in the 13-state Appalachian region. It marks a significant milestone

Elevating Connection in 2024: Asheville’s Meetings Landscape

  • January 11, 2024

Elevating Connection in 2024: Asheville’s Meetings Landscape Offers New Sustainable, Inclusive and Inspired Experiences Asheville’s Black Cultural Heritage Trail, dazzling glass art installations, spacious meeting hotels and unique adaptive reuse projects help set the stage for impactful meetings ASHEVILLE, NC (Jan. 8, 2023) – As meeting attendees increasingly desire more

Visitors Go Deeper in 2024: Asheville Abounds With Adventure for Culture-Seekers

  • November 9, 2023

ASHEVILLE, NC (Nov. 8, 2023) – The desire to connect with local cultures and communities is one of the biggest trends driving travel decisions in 2024. Asheville meets the moment with new opportunities to explore the region’s deeply-rooted traditions and heritage – reinvigorated and transformed by modern and diverse perspectives. Local artists call this creative movement

Asheville Lights Up with Hallmark Magic This Christmas

  • October 26, 2023

Asheville, N.C. (October 26, 2023) – Movie-worthy settings and one-of-a-kind traditions transport visitors to another world in North Carolina's Blue Ridge Mountains this holiday season. The grandeur of Biltmore making its Hallmark Channel debut and the sweet creations of the 31 st Annual National Gingerbread Competition at The Omni Grove Park Inn ignite the festive spirit for travelers

This Small Southern City Boasts Big Latinx Pride

  • October 9, 2023

Asheville, NC - The Latinx community is the fastest-growing demographic in the Asheville region, including more than 20 Latin American cultures represented. This Hispanic Heritage Month, and all year long, is an opportunity to recognize, honor, and celebrate the many contributions of the Latinx/Hispanic community.   Here are a few recommendations for new and notable ways to celebrate

Fall in Asheville: Color Forecast 2023

  • September 7, 2023

Asheville, NC (Sep. 7, 2023) – While summer gently fades away, Asheville, North Carolina, prepares to unveil its annual masterpiece of nature: the breathtaking fall color leaf change. The biodiversity of tree species in the Blue Ridge Mountains ensures a visual symphony of crimson, gold, and amber hues, while variations in elevation grant leaf-peepers one of the longest fall color seasons in

Part of the Art: Explore Peak Color in Asheville’s Art and Nature

  • August 23, 2023

Asheville, NC (Aug. 21, 2023) – A world of color awaits travelers to Asheville now through fall, both natural and human-made. In addition to nature’s symphony of crimson and gold hues, this season offers art experiences that invite visitors into painted landscapes and imagined worlds. When the day's adventures are over, guests can rest their heads at an artfully designed boutique


  • June 12, 2023

ASHEVILLE, NC (June 5, 2023) – The unofficial start of the summer is here, but it’s not too late for the 85% of Americans who say they intend to travel this season. The average traveler is booking just three weeks out. For a spontaneous road trip or nonstop flight from 26 unique destinations, including just-added routes from Denver and Phoenix, Asheville, NC, meets the season with

Spring Blooms and Summer Adventures in Asheville

  • March 28, 2023

ASHEVILLE, NC (March 23, 2023) – As warmer temperatures bring wildflower blooms and vivid greens to the Blue Ridge Mountains, the arrival of spring weather in Asheville, North Carolina means it’s time to get out and explore. The spring season breathes new life into the expansive meadows and lush mountainsides, as well as the city, welcoming a fresh lineup of upbeat festivals and events

Unforgettable Openings Make Asheville a Top Bucket List Destination in 2023

  • December 16, 2022

Forward-Thinking Food Culture, Design-Centric Hotels and Captivating Cultural Experiences Promise a Creative Renaissance in the New Year ASHEVILLE, NC (Dec. 16, 2022) – 2023 is set to be a standout year for the deeply rooted yet ever evolving mountain city of Asheville, North Carolina with the coming of several highly-anticipated restaurants led by James Beard-nominated chefs, design-forward