148 Articles

New ‘Summer Camp’ Movie Fuels Wave of Adventure Travel Trending this Season

  • May 16, 2024

Filmed in Western North Carolina, Diane Keeton, Kathy Bates and Alfre Woodard star in the new “Summer Camp” comedy. Asheville, NC (May 16, 2024) – Travelers craving outdoor adventure this summer can set up base camp in Asheville, North Carolina – a region with a storied summer camp legacy and the film location of “Summer Camp,” in theaters May 31. The uproarious

Season of Renewal: Award-Winning Classics and Unconventional Debuts Welcome Spring and Summer Travel

  • March 7, 2024

The Asheville Art Museum’s The New Salon: A Contemporary View features an eclectic mix of artists, including Lori Nelson. Credit: Lori Nelson, courtesy of Mortal Machine Gallery    ASHEVILLE, NC (March 6, 2024) – Asheville draws visitors in this spring and summer to recharge through enriching experiences that merge new and timeless traditions in the Blue Ridge Mountains. As

Asheville Black Cultural Heritage Trail Brings Focus to Black History in the Blue Ridge Mountains

  • February 8, 2024

ASHEVILLE, NC (Feb. 5, 2024) – For the first time, Asheville’s Black heritage and culture is on permanent display around the city through a new walking trail. Unveiled in December 2023, the Asheville Black Cultural Heritage Trail is the first of its kind in Western North Carolina and one of a few Black heritage trails in the 13-state Appalachian region. It marks a significant milestone

Elevating Connection in 2024: Asheville’s Meetings Landscape

  • January 11, 2024

Elevating Connection in 2024: Asheville’s Meetings Landscape Offers New Sustainable, Inclusive and Inspired Experiences Asheville’s Black Cultural Heritage Trail, dazzling glass art installations, spacious meeting hotels and unique adaptive reuse projects help set the stage for impactful meetings ASHEVILLE, NC (Jan. 8, 2023) – As meeting attendees increasingly desire more

Visitors Go Deeper in 2024: Asheville Abounds With Adventure for Culture-Seekers

  • November 9, 2023

ASHEVILLE, NC (Nov. 8, 2023) – The desire to connect with local cultures and communities is one of the biggest trends driving travel decisions in 2024. Asheville meets the moment with new opportunities to explore the region’s deeply-rooted traditions and heritage – reinvigorated and transformed by modern and diverse perspectives. Local artists call this creative movement

Asheville Lights Up with Hallmark Magic This Christmas

  • October 26, 2023

Asheville, N.C. (October 26, 2023) – Movie-worthy settings and one-of-a-kind traditions transport visitors to another world in North Carolina's Blue Ridge Mountains this holiday season. The grandeur of Biltmore making its Hallmark Channel debut and the sweet creations of the 31 st Annual National Gingerbread Competition at The Omni Grove Park Inn ignite the festive spirit for travelers

This Small Southern City Boasts Big Latinx Pride

  • October 9, 2023

Asheville, NC - The Latinx community is the fastest-growing demographic in the Asheville region, including more than 20 Latin American cultures represented. This Hispanic Heritage Month, and all year long, is an opportunity to recognize, honor, and celebrate the many contributions of the Latinx/Hispanic community.   Here are a few recommendations for new and notable ways to celebrate

Fall in Asheville: Color Forecast 2023

  • September 7, 2023

Asheville, NC (Sep. 7, 2023) – While summer gently fades away, Asheville, North Carolina, prepares to unveil its annual masterpiece of nature: the breathtaking fall color leaf change. The biodiversity of tree species in the Blue Ridge Mountains ensures a visual symphony of crimson, gold, and amber hues, while variations in elevation grant leaf-peepers one of the longest fall color seasons in

Part of the Art: Explore Peak Color in Asheville’s Art and Nature

  • August 23, 2023

Asheville, NC (Aug. 21, 2023) – A world of color awaits travelers to Asheville now through fall, both natural and human-made. In addition to nature’s symphony of crimson and gold hues, this season offers art experiences that invite visitors into painted landscapes and imagined worlds. When the day's adventures are over, guests can rest their heads at an artfully designed boutique


  • June 12, 2023

ASHEVILLE, NC (June 5, 2023) – The unofficial start of the summer is here, but it’s not too late for the 85% of Americans who say they intend to travel this season. The average traveler is booking just three weeks out. For a spontaneous road trip or nonstop flight from 26 unique destinations, including just-added routes from Denver and Phoenix, Asheville, NC, meets the season with