Articles

Asheville ‘On Track’ for a Dazzling Fall Color Display

August 28, 2024

The wide range of elevation in the Asheville region leads to a longer window of opportunity to enjoy autumn hues. The color change starts at the peaks and makes its way down the mountains, resulting in a fall color display that can last five or six weeks. Asheville, NC (Aug. 22, 2024) – Despite the variability of temperature and rainfall due to climate change, scientists say the Asheville

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Fall Color in Asheville Transforms the Blue Ridge Mountains – and Those Who Explore Them

August 19, 2024

A waterfall trail with a 30-story observation tower offers a fresh vantage to view fall color, while new glamping, festivals, and craft breweries offer opportunities to ground, nourish and reconnect ASHEVILLE, NC (Aug. 13, 2024) – Framed by ancient mountains and experiencing one of the longest leaf seasons in the world, the Asheville area beckons fall visitors to witness the transformation

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New ‘Summer Camp’ Movie Fuels Wave of Adventure Travel Trending this Season

May 16, 2024

Filmed in Western North Carolina, Diane Keeton, Kathy Bates and Alfre Woodard star in the new “Summer Camp” comedy. Asheville, NC (May 16, 2024) – Travelers craving outdoor adventure this summer can set up base camp in Asheville, North Carolina – a region with a storied summer camp legacy and the film location of “Summer Camp,” in theaters May 31. The uproarious

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Season of Renewal: Award-Winning Classics and Unconventional Debuts Welcome Spring and Summer Travel

March 7, 2024

The Asheville Art Museum’s The New Salon: A Contemporary View features an eclectic mix of artists, including Lori Nelson. Credit: Lori Nelson, courtesy of Mortal Machine Gallery ASHEVILLE, NC (March 6, 2024) – Asheville draws visitors in this spring and summer to recharge through enriching experiences that merge new and timeless traditions in the Blue Ridge Mountains. As

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Asheville Black Cultural Heritage Trail Brings Focus to Black History in the Blue Ridge Mountains

February 8, 2024

ASHEVILLE, NC (Feb. 5, 2024) – For the first time, Asheville’s Black heritage and culture is on permanent display around the city through a new walking trail. Unveiled in December 2023, the Asheville Black Cultural Heritage Trail is the first of its kind in Western North Carolina and one of a few Black heritage trails in the 13-state Appalachian region. It marks a significant milestone

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Elevating Connection in 2024: Asheville’s Meetings Landscape

January 11, 2024

Elevating Connection in 2024: Asheville’s Meetings Landscape Offers New Sustainable, Inclusive and Inspired Experiences Asheville’s Black Cultural Heritage Trail, dazzling glass art installations, spacious meeting hotels and unique adaptive reuse projects help set the stage for impactful meetings ASHEVILLE, NC (Jan. 8, 2023) – As meeting attendees increasingly desire more

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Visitors Go Deeper in 2024: Asheville Abounds With Adventure for Culture-Seekers

November 9, 2023

ASHEVILLE, NC (Nov. 8, 2023) – The desire to connect with local cultures and communities is one of the biggest trends driving travel decisions in 2024. Asheville meets the moment with new opportunities to explore the region’s deeply-rooted traditions and heritage – reinvigorated and transformed by modern and diverse perspectives. Local artists call this creative movement

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Asheville Lights Up with Hallmark Magic This Christmas

October 26, 2023

Asheville, N.C. (October 26, 2023) – Movie-worthy settings and one-of-a-kind traditions transport visitors to another world in North Carolina's Blue Ridge Mountains this holiday season. The grandeur of Biltmore making its Hallmark Channel debut and the sweet creations of the 31 st Annual National Gingerbread Competition at The Omni Grove Park Inn ignite the festive spirit for travelers

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This Small Southern City Boasts Big Latinx Pride

October 9, 2023

Asheville, NC - The Latinx community is the fastest-growing demographic in the Asheville region, including more than 20 Latin American cultures represented. This Hispanic Heritage Month, and all year long, is an opportunity to recognize, honor, and celebrate the many contributions of the Latinx/Hispanic community. Here are a few recommendations for new and notable ways to celebrate

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Fall in Asheville: Color Forecast 2023

September 7, 2023

Asheville, NC (Sep. 7, 2023) – While summer gently fades away, Asheville, North Carolina, prepares to unveil its annual masterpiece of nature: the breathtaking fall color leaf change. The biodiversity of tree species in the Blue Ridge Mountains ensures a visual symphony of crimson, gold, and amber hues, while variations in elevation grant leaf-peepers one of the longest fall color seasons in