A historic landmark has been reborn in downtown Asheville with the arrival of The Flat Iron Hotel, an adaptive reuse boutique hotel by the award-winning team at The Indigo Road Hospitality Group (IRHG). Originally constructed in 1925, the Flat Iron Building was one of Asheville’s first skyscrapers, standing as a beacon of the city’s Gilded Age prosperity. Today, this National Register of Historic Places landmark has been meticulously restored, preserving its Art Deco grandeur while introducing a modern, experience-driven stay.
Hailed as “the coolest new luxury hotel in Asheville” by Maxim, The Flat Iron Hotel blends history with contemporary comfort. Travel + Leisure calls it “an iconic Asheville building,” and guests are already raving about its impeccable service and immersive atmosphere.
The 71-room hotel is designed for the experiential traveler, offering an urban retreat with unparalleled access to Asheville’s thriving culinary, arts, and outdoor scenes. At the helm of its extensive food and beverage program are Executive Chef Graham House, and Chef de Cuisine Sean McMullen, curating some of the city’s most exciting dining experiences.
Luminosa, the hotel’s upscale wood-fired Italian eatery, has quickly become one of Asheville’s hottest dining destinations, focusing on hyperlocal ingredients and seasonally inspired dishes. Guests and locals can also experience the Rooftop Bar, where panoramic views of the Blue Ridge Mountains set the stage for handcrafted cocktails and small plates. For those in search of a more intimate escape, Red Ribbon Society, the hotel’s hidden speakeasy, brings a moody, Prohibition-era-inspired ambiance to Asheville’s nightlife scene.
Beyond its culinary and cocktail offerings, The Flat Iron Hotel fosters a dynamic social scene with rotating local brews on tap, curated co-working spaces, and event venues that effortlessly balance history with modern versatility.
As Asheville continues to evolve as a sought-after destination, The Flat Iron Hotel stands as both a tribute to the past and a gateway to the future—inviting travelers to experience the city through a lens of history, culture, and elevated hospitality.