Explore Asheville Home>Summer Travel 2008

Summer Travel 2008

Industry Partner Tool Kit

Below are resources to help keep Asheville top-of-mind among travelers during this critical travel season.

Travel Research  

Key Messages for Partners

  1. Everyone deserves a vacation. We know gas prices are high and the economy is not at its best. CoolAshevilleSavings.com helps travelers get the most value from their vacation with free things to do, insider tips, packages, gas promotions and coupons.  
  2. Beat the heat and gas prices. Only one-tank away, the Asheville area's cool mountain breezes and park the car adventures make it an ideal summer heat retreat that's right in your backyard.
  3. We all need to get away, but you don't have to travel far and wide for an invigorating escape. Named one of the world's must-see destinations, CoolAshevilleSavings.com guides budget-conscience travelers to enriching culture, natural adventures and fresh local flavors. A real vacation that's not real expensive.

Resources

Video Shorts Criteria

  • Videos must be 30 seconds or less.
  • Videos can not be a direct promotion of the partner business. The videos need to showcase how to save money or how a visitor can get the most out of their visit.
  • Acceptable formats are QuickTime and Windows Media Player.
  • To submit videos, contact Marissa Jamison at 828-258-6135.

Speed Packaging

  • Speed packaging is a face-to-face brainstorming session to connect accommodation partners and non-traditional partners in an effort to foster niche packages and build industry relationships. Similar to speed dating, accommodation partners remained stationary, while service providers rotated around the room in 7-minute increments until everyone meets.
  • Held July 7, 2008 at 9:30 a.m. at the Asheville Chamber in the Asheville Merchants Corporation Boardroom.
  • Since this session has passed, if you'd like to make sure you're on the list to receive future speed packaging information, contact Picheska Marrero.


Asheville CVB Contacts for Operation Step-Up Summer Travel Program

Inclusion in CVB Summer Promotion Database

  • Send in your packages, added value opportunities and events for use in PR opportunities, online efforts, Web site and e-newsletter use, AAA e-blasts etc.
  • Contact: Heather Backer, 828-258-6110

Visitor Center Opportunities

  • Keep Visitor Center up-to-date on availability.
  • Provide any "Last Minute Deals of the Day" to Visitor Center staff for on-site promotion.
  • Contact: Tom Roberson, 828-258-6103

Interactive Asheville

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Essence of Asheville Video

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