Asheville Press Kit

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Thank you for your interest in Asheville! We hope the links and documents below will be helpful as you plan your article or press trip. Please feel free to contact us at any time for additional information.

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Downtown AshevilleAbout Asheville: Known as an art colony, a healing resort and a home to notable luminaries, statesmen and bohemians, Asheville is one of the most welcoming, vibrant cities in America. The city's rich architectural legacy is the perfect retro-urban backdrop to the edgy energy that emanates from the locally owned-shops and art galleries, distinctive restaurants and exciting entertainment venues. 

Biltmore in the FallIconic Asheville: Explore Asheville’s historic landmarks, cultural arts, and breathtaking natural beauty, all which continue to entice and enchant visitors year after year. The Biltmore Estate, George Vanderbilt's 250-room castle, is America's Largest Home and a top attraction in Asheville. Learn more about iconic Asheville attractions.

Asheville Food SceneFood Scene: Foodtopia is what we call our food scene in Asheville, N.C., home to a community of culinary collaborators crafting an experience to nurture your soul. We believe every meal is a celebration. A revelation. And a transcendent experience. And we're on a pursuit to bring the most unique and memorable food and drink experiences to you. 

Asheville Music Scene

Music Scene: Asheville, where deep-seated bluegrass roots harmonize with new talent and innovative sounds, is on the verge of becoming one of America’s top music cities. The region is a diverse sonic melting pot, embracing musicians of all genres. From the nation’s longest-running folk festival and Grammy-winning musicians to Moog music and weekly drum circles, music rings through the air in this Blue Ridge Mountain city.

Lexington Glassworks

Art Scene: With hundreds of galleries and art studios, plus countless occasions for music and dancing, creative expression is a way of life in Asheville. Take a class in clay at Odyssey Center for Ceramic Arts, sit at the bar at Lexington Glassworks and try a local beer in a pint glass blown by the artists or join a beginner drumming class at Skinny Beats Drum Shop. The Asheville arts scene is buzzing, featuring hundreds of fine artists, performing-arts venues, mountain crafters, hip arts neighborhoods and myriads of art events.

Craggy Pinnacle Sunrise

Outdoor Adventure: Surrounded by one million acres of forest, Asheville is heaven on earth for outdoor aficionados. Blaze along hundreds of miles of trail through unfragmented wilderness in national forests, summit one of 40 peaks above 6,000 feet, cast for trout on a blue-ribbon stream or cruise the Blue Ridge Parkway, the nation’s preeminent scenic byway. The region is an outdoor destination perfect for all-season exploration with natural wonders that have attracted visitors for centuries.

Hi Wire Beer Flight

Beer City USA: It is no secret that Asheville has grown into the eastern U.S. craft beer destination. Boasting more breweries per capital than any U.S. city, hundreds of local beers can be enjoyed in Asheville on any given day. The story began in 1994 when retired engineer Oscar Wong opened Highland Brewing Company, Asheville’s first craft brewery. Today, there are nearly 50 breweries in the Asheville area, and that number is continually growing. National breweries Oskar Blues, Sierra Nevada and New Belgium have started East Coast operations in the area, boosting Asheville’s reputation.

Fall in AshevilleFall Color: The Blue Ridge Mountains surrounding Asheville make a premier Southeastern destination for autumn leaf watchers. The fall color season extends from late September through early November, with significant variance in elevation providing no one "peak" for viewing fall color. Visit our fall section for weekly fall color reports, photos and videos, scenic drives, visitor favorites, craft trails and fall facts.

Winter in AshevilleWinter Myth: Many visitors don't realize that while the mountains surrounding Asheville stay blanketed with snow, travel in the city is easy with little or no snow on the ground. The snowfall at higher elevations is great news for area skiing, snowboarding and tubing. Check out our winter section for detailed information about local ski resorts and winter happenings.

Spring in AshevilleSpring Bloom: From the early blooming of crocus and daffodils through the display of flowering rhododendron, our spring section details bloom schedules and recommended scenic drives. In addition to suggested hikes, it also includes special garden-oriented events, birding excursions and a floral photo gallery, as well as a guide to the region's most popular spring events.

Summer in AshevilleSummer Splash: With natural water park swimming holes around every corner, Asheville is an ideal summer destination for cooling off and relaxing. Swoosh down a natural 60-foot waterslide, or hop in a raft for a whitewater adventure in one of the area's many rivers. For more details on how to spend an action-packed summer vacation in Asheville, visit our summer section.