Travel Guide

Moog Music

American Made

Bob Moog is a well-known legend in the music industry. In fact, in many ways he was a pioneer. Having invented the Moog Synthesizer back in the 1960’s, Moog revolutionized the way we enjoy music today. You would be hard pressed to find any major band that isn’t using a Moog instrument, and each one is handmade right here in Asheville.

The Moog factory opened the doors to their new headquarters in 2011 on the border of downtown Asheville. Here they produce high-end musical equipment for some of your favorite musicians. Thirty different instruments are produced in the factory, including five types of synthesizers. The largest, the Minimoog Voyager XL, takes four people and 360 minutes to produce just one. A total of 51,000 units are produced annually.

You can tour the Moog factory and see the production up close. There’s no charge to go through the factory. They also have a shop on hand if you’re in the market for a synthesizer.


Moog Music also launched the number one selling app on the iTunes market in 2011. It’s called Animoog and a number of musicians have already started using the app to craft music directly from their iPad’s. The app projects imagery as you play and gives you all the tools you need to craft your own electronic masterpiece. More about that here.


By far one of the greatest festivals to hit the Asheville scene is Moogfest. With solid line-ups consisting of musical pioneers (think Moby, Brian Eno, Devo and more), the electronic celebration of Bob Moog’s legacy is an event not to be missed. This event occurs in the fall season and typically hits around the Halloween weekend, adding a little personality to the mix of concertgoers. Be on the lookout for updates starting in September.


AHA AVL is fresh on the Asheville music scene spotlighting emerging artists from their downtown headquarters. An extension of Moog Music’s Sound Lab Series, AHA AVL has quickly become Asheville’s hottest concert series. However, not just anyone can get in. Due to space limitations, tickets are invite only, making for the most exclusive venue in town.